Millennials Are Treating Pets

Business insider reports a story that Millennials are feeding their pets with expensive food, and it’s causing problems for some of the industry’s household names.

According to a recent report by The Wall Street Journal, legacy pet-food brands such as Mars’ Pedigree, Nestle’s Purina, and Smucker’s Gravy Train and Kibbles ‘n Bits have all seen sales sag as pet owners shift toward premium-pet-food products.

Millennials Are Treating Pets

Many millennials are waiting longer to get married, buy a house, or have children, and they’re instead choosing to become pet owners.

“They treat them like it was their firstborn child,” Beverley Petrunich, owner of DoGone Fun, a dog-day-care center in Chicago told The Journal.

Read morePets are like children to many Americans — here’s how much pet owners spend on average each month

According to Nielsen, annual household spending on pet food among pet owners increased 36% between 2007 and 2017.

Millennials Are Treating Pets

The article was published on Business Insider. Continue reading…